1) Do SEO – If your organization hasn’t done this yet, it is time to come out of your shell and face the world. It is not just about looking good to the viewer but it should ‘appeal’ to the search engine also. Do On page and Off page SEO or better still get an expert to do it for you. Every single dollar invested in this is bound to pay off.
2) Get the Web 2.0 look – This can’t be overemphasized. There is only one word for the non Web 2.0 websites – ‘archaic’ and the next term would be ‘extinct’. Hire a good web 2.0 designer to help you with this.
3) Have a Contact form – It is not easy to get traffic to your website. And now that you have got people coming, convert them into leads. Give the viewers a platform to contact you directly – these are the leads you have wanted to capture.
4) Start a Blog- Give your viewers a forum to interact. This can have not just the latest happenings about the company but also industry specific topics for viewers to leave their comments on. The idea is to create a community around the website and to get fresh content on it. This is a great SEO opportunity too.