What can you expect from your App at the App Store
What can you expect from your App at the App store?
The itunes from Apple fetches a mammoth 10,035,828 monthly visitors. Study suggests that the monthly visitor’s rate has gone up by 15% and unique visitors by 13% and its growing by the day. What is your share?
Visitor Statistics
Where people go on Apple.com:
• 57.8% apple.com
• 22.5% store.apple.com
• 6.0% itunes.apple.com
• 3.3% support.apple.com
• 1.8% developer.apple.com
Apple.com users come from these countries:
• 36.4% United States
• 7.5% Germany
• 7.1% Japan
• 5.2% United Kingdom
• 5.0% China
Top 5 Paid Apps
Flight Control – Games ($0.99)
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=306220440&mt=8
Pocket God – Entertainment ($0.99)
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=301387274&mt=8
Bowman – Games ($0.99)
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=308752159&mt=8
ParkingLot – Games ($0.99)
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=293312989&mt=8
MLB.com At Bat 2009 – Sports ($9.99)
Link Not Available
Top 5 Free Apps
Awesome Ball - Entertainment
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=308174381&mt=8
Amazing X-Ray FX² LITE – Entertainment
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=308609213&mt=8
iFighter Lite – Games
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=308614334&mt=8
The Masters Golf Tournament – Sports
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=309025938&mt=8
WordSearch Unlimited Lite – Games
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=306245714&mt=8
What do I need to get on a list?
For Free Applications
|
|
Top 25 |
Top 100 |
|
6 month ago |
10,000 |
1,000 |
|
3 months ago |
11,000 |
1,500 |
|
Today |
20,000 |
5,000 |
Source: Pinch Media
The numbers show that free apps, as a category, tend to be used 6.6 times more often than paid apps (this figure incorporates both the increased download popularity of free apps and also the slightly decreased frequency-of-use of free apps versus paid apps). On average, free applications are used heavily at first but usage levels off quickly — the average app lifetime is 12 runs. So compared to a single paid app, making an app free results in 6.6x more app uses and at an average lifetime of 12 runs/app = 80 sessions. Remember that the paid app makes 70c
What is the best section to target?
General consensus and study proves that the Entertainment Category is the best sought after followed by General, Sports and Lifestyle. The app downloaded in the Entertainment category generally last for about 100 days with around 3% returning users.
What do you get by appearing on a list?
• Appearing on a top 100 list increases daily new users and thus greater downloads.
• Top 25 or Top 10 result will provide you with higher gain.
• App Store is structured for maximum turnover.
In General
• Don’t try too many experiments when there is a positive download trend.
• You can do a little experiment to evaluate its worth by decreasing the price.
• After you’ve been broadly exposed, experiments have less effect.
Study shows
• The average price cut increased demand by 130%
• The average price increase drops demand to 25%
So, get you app now and unleash the power of App Store!