2011: 100 Million Users Will Be on the Mobile Web

US Mobile Internet Users and Penetration, 2010-2015 (millions, % of mobile phone users and % of population)

 

This was a big year for mobile. The media has labeled 2011, the year of the tablet, and in many respects they are right. We saw a near 25% increase in mobile internet usage, largely fueled by the huge influx of tablet devices to hit the market. eMarketer, a digital research and analysis firm, has released their forecasts for the mobile web. “The rapidly expanding smartphone and mobile internet user populations raise the stakes for marketers and make the mobile web more of an imperative than ever,” said Noah Elkin, an eMarketer mobile analyst.

 

US Smartphone Users and Penetration, 2010-2015 (millions, % of mobile phone users and % of population)

 

97.3 million mobile users sign onto the internet from their device at least once a month. Right now, two out of every five mobile users are using the mobile web and this figure will increase to three out of five by 2015, which will account for nearly half of the total United States population. This large growth in the future is forecasted to be attributed to a large spike in smartphone penetration. 38% of mobile users and 28.8% of the overall population will have smartphones by the end of the year. By 2015, nearly 150 million US users will have smartphones.

 

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