Posts Tagged ‘socialnetworking’

Social Networking sites across the globe

Thursday, September 18th, 2008

In my previous post, I gave an overview of some of the top social media sites based on their Alexa ranking. However, when it comes to Social Networking sites, understanding their key geographies of dominance becomes very important, both for users and marketers. Let’s take a closer look at this…

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A    Few highlights:·

  • Facebook emerges as a strong network internationally closely followed by MySpace ·
  • Orkut is pretty strong in Brazil and the Indian subcontinent. In fact, did you know that more than 2/3rd of the Brazilian net users use Orkut. ·
  • hi5 has strong presence in certain pockets across the globe. This is mainly in Peru, Columbia, Mongolia, Thailand etc. An interesting discussion is how it has established such dominant presence in select pockets. But I’ll leave that for some other time.·
  • Friendster, one of the foremost social networks is mainly dominant in south-east Asia. In fact, it is estimated that nearly 90 percent of internet users in the Philippines have Friendster accounts!

While networks are trying to grow their presence across various countries, this is now simple even for the number Uno network. The underlying key to social networking is a user’s group of friends should be on
that network. Once a user establishes a circle of friends on a particular network, it is pretty difficult to  migrate the users to other networks, no matter how good the services provided!

For example, currently 61% of Facebook users come from only 3 countries – US, UK and Canada.  For the #1 social networking site to displace the regional market leaders like Friendster in South-east Asia, Bebo in part of Europe and Orkut in South Asia and Latin America is not going to be any easy task. But, knowing the speed at which Facebook has traveled from Harvard to Ivy League schools, further  to high schools and corporate networks and finally, to the entire internet community…millions of eyes are glued to track its progresses now!

Top 20 Social Media websites

Wednesday, September 17th, 2008

This is a list of some of the most used Social Media websites. I have sorted them based on their Alexa rank to get an idea of their popularity. The category and overview gives you an idea about each of them.

If you haven’t tried out some of them…now is the time! Because its certain – many of them are here to stay!

No. Website Alexa Rank Category Overview
1 youtube.com 3 Videos A video sharing website where users can upload, view and share video clips
with users worldwide.
2 facebook.com 5 Networking A social networking website that connects people – to keep up with friends,
play games, upload photos, share links and videos. Users interact with
friends through applications.
3 myspace.com 7 Networking A popular social networking website offering a network of friends, personal
profiles, groups, photos, music and videos for users.
4 wikipedia.com 8 Wiki An online collaborative encyclopedia which is freeand in multiple languages.
5 blogger.com 9 Blogging Free, automated weblog publishing tool.
6 hi5.com 15 Networking A social networking website, probabaly the thrid largest in the world, after
Facebook and MySpace.
7 flickr.com 32 Images An image and video hosting website. Picture galleries are available with
social networking, chat, groups, and photo ratings.
8 friendster.com 37 Networking A global social network emphasizing genuine friendships and the discovery of
new people through friends.
9 orkut.com 50 Networking A social networking site with huge presence in Brazil and India.
10 bebo.com 106 Networking Mainly a high school and college social network, makes it easy for high
school and college students to stay in touch with their friends.
11 digg.com 169 News / Bookmarking Technology focused news site where the stories are chosen by community
members rather than editors. Users submit links and stories, and vote and
commen on submitted links and stories.
12 linkedin.com 220 Networking A business networking site to find connections to recommended job
candidates, industry experts and business partners.
13 ning.com 268 Networking An online service where users can create, customize, and share a social
network.
14 technorati.com 377 Blogging A search engine for user-generated media (including weblogs) by tags. It
also provides popularity indexes.
15 stumbleupon.com 767 Bookmarking A web broswer plugin which allows users to discover and rate webpages,
photos, videos, and news articles.
16 meetup.com 918 General Helps offline group meetings of people with shared interests plan events and
facilitates off line group meetings in various localities around the world.
17 twitter.com 1015 Networking Social networking and microblogging service which lets users send updates
which are text-based posts of up to 140 characters in length.
18 mixx.com 1699 Bookmarking Lists user-recommendations for stories, photos and videos.
19 reddit.com 6651 News Hosts user-generated news links. Votes promote stories to the front page.
20 slashdot.org 6809 Tech news Source for technology related news with a slight ‘nerdy’ slant!