L'ORÉAL

Professional beauty goes mobile.

The Challenge

SalonCentric is the premiere distributor of salon professional products and only serves licensed cosmetologists. Designed with salon professionals in mind, the mySC App makes it easier than ever for customers to connect with SalonCentric, earn rewards, and get inspired!

SalonCentric partnered with Y Media Labs to create an intuitive, engaging app that salon professionals and their clients can enjoy.

Save on-the-go with exclusive offers and rewards in your digital wallet.

The Process

The traditional deliverables framework has come to represent bottlenecks within the creation process.

And thus, Lean UX refocuses the design process away from heavy documented in favor of prioritizing the outcomes the team is achieving. With increased cross-functional collaboration, intermittent stakeholder conversation become less about what artifact is being created and more about what outcome is being achieved.

We focused on creating detailed user personas and focused on our core 3 use cases in order to build a simply amazing product.

Since this product had multiple types of users, it was important that we focused on these use cases. We created a detailed flow for how the screens would interact with each other.

"I finally have everything I need in one convenient place"

-- App Store Reviewer

The Result

The result was a beautiful, fun, engaging app that continues to drive business value.

Customers now have a way to organize their virtual ‘Punch Card’ for discounts and coupons. While the ‘Wallet’ function allows them to always have their membership cards available.

Download the App
Available for: iOS